marketing

  • BRAND REPUTATION

    A risk to your organisation’s reputation is a threat to the survival of the business.

    Services

    Reputation Management: We assist organisations to create a corporate reputation infrastructure where reputation management becomes a critical component of the business strategy.  We will provide you with the tools, resources and skills transfer to embed a sustainable reputation management strategy within your organisation.

    Crises Communications: Reputations take years to build and yet can be destroyed in seconds. We assist organisations to create a well-documented, actionable, understood and tested response and crises communications framework. 

    Stakeholder engagement: We assist companies to develop a stakeholder engagement framework, analyse and make recommendations for the effective governance of stakeholder relationships, identify the relevant stakeholders - primary and secondary - as well as develop a method of engagement, communications plan, risk management and evaluation.

    Internal Communications: Think of communication as the neural network in the human body. Any misfire in communication creates inefficiency and even dysfunction. How can we expect employees to execute strategies, meet expectations and achieve company goals if we don’t effectively communicate these to them?

    Public Relations: You cannot do great PR without a PR strategy and measurement  framework. Often PR campaigns lack a strong strategic and integrated framework that is essential to ensure all elements of the marketing and brand mix work as one. Many organisations also struggle to measure the success of their efforts. We will help you to develop and implement these frameworks while transferring our skills to your teams to ensure your communications and PR efforts do not go to waste.

    Market Insights: We provide competitor research & analysis as well as market research & analysis.

    Digital Communication Strategies:with the proliferation of digital channels it is often difficult to determine how and where to reach your audiences. We will help you research your audiences and create a digital strategy that ensures you use the appropriate digital and social media channels, content strategies and engagement practices to get results.

  • BUSINESS TURNAROUND

    Turnaround strategies must “stop the bleeding” quickly and stabilise a new leaner organisation.
    Within a large corporation incubation of a new business is often called a Skunk Works. This describes a select group within organisations given a high degree of autonomy, freed up from bureaucracy and tasked with working on game changing projects. Unless these projects are protected in this way, the prevailing business culture will prevent them from getting passed the concept stage.

    Our services include:

    • External mentoring to challenge notions of what is possible and incubate innovative projects
    • Support in Strategic analysis and Scenario planning
    • In depth analysis of business plans
    • Project management consultation and delivery

     

  • LEADERSHIP DEVELOPMENT

    Our services include:

    Facilitation:  We currently chair large and small forums for various organisations and have achieved an enviable reputation for achieving excellent results in this area. Through previous and varied chair and facilitation roles, we ensure an effective outcome is achieved via solid ground rules, the importance of timeliness, adhering to a clear process, providing and allowing for flexibility, and following good closure techniques to ensure the meeting objectives are achieved with maximum participation.

    Being a good facilitator is both a skill and an art. It is a skill in that people can learn certain techniques and can improve their ability to enable a good outcome of a process (meeting or workshop) with practice. It is an art in that some people just have more of a knack for it than others.

    Whether it's a meeting (big or small), a workshop or a training session, someone needs to shape and guide the process of working together so that one meets one's goals, and accomplishes what one has set out to do. While a group of people might set the agenda and figure out the goals, it is extremely helpful to have one person concentrate on how you are going to move through your agenda and meet those goals effectively. This is the person called the "facilitator."


    Facilitation has three basic principles:

    1. A facilitator is a guide to help people move through a process together, not the seat of wisdom and knowledge. That means a facilitator isn't there to give opinions, but to draw out opinions and ideas of the group members.
    2. Facilitation focuses on HOW people participate in the process of learning or planning or decision-making, and not just on WHAT gets achieved.
    3. A facilitator is neutral and never takes sides.

    The best meeting chairpersons see themselves as facilitators. While we have to get through an agenda and make sure that important issues are discussed, decisions made, and actions taken, good chairs don't feel that we have all of the answers or should talk all the time. The most important thing is what the participants in the meeting have to say. This is achieved by focusing on how the meeting is structured and run to make sure that everyone can participate.

    Through previous and varied chair and facilitation roles, we ensure an effective outcome is achieved via solid ground rules, the importance of timeliness, adhering to a clear process, providing and allowing for flexibility, and following good closure techniques to ensure the meeting objectives are achieved with maximum participation.